{"id":6842,"date":"2025-01-04T16:46:24","date_gmt":"2025-01-04T16:46:24","guid":{"rendered":"https:\/\/ingo.ai.vn\/?p=6842"},"modified":"2025-01-04T16:47:27","modified_gmt":"2025-01-04T16:47:27","slug":"di-duong-dai-voi-doanh-nghiep-chuyen-doi-so","status":"publish","type":"post","link":"https:\/\/ingo.ai.vn\/index.php\/2025\/01\/04\/di-duong-dai-voi-doanh-nghiep-chuyen-doi-so\/","title":{"rendered":"\u0110i \u0111\u01b0\u1eddng d\u00e0i v\u1edbi doanh nghi\u1ec7p chuy\u1ec3n \u0111\u1ed5i s\u1ed1"},"content":{"rendered":"\n

\u0110\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 qu\u1ea3n tr\u1ecb t\u1ed1t r\u1ee7i ro, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam coi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 con \u0111\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111i. B\u00e1o \u0110\u1ea7u t\u01b0 Ch\u1ee9ng kho\u00e1n c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ea7u n\u0103m v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi \u00f4ng Danny Ng\u00f4 – CEO INGO DX, th\u00e0nh vi\u00ean Ban c\u1ed1 v\u1ea5n \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, Trung t\u00e2m \u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o Qu\u1ed1c gia (B\u1ed9 K\u1ebf ho\u1ea1ch v\u00e0 \u0110\u1ea7u t\u01b0).<\/p>\n\n\n\n

N\u1ebfu nh\u01b0 m\u1ed9t v\u00e0i n\u0103m tr\u01b0\u1edbc, nh\u1eafc \u0111\u1ebfn chuy\u1ec3n \u0111\u1ed5i s\u1ed1, ng\u01b0\u1eddi ta ngh\u0129 \u0111\u00f3 l\u00e0 m\u1ed9t l\u1ef1a ch\u1ecdn c\u1ee7a doanh nghi\u1ec7p, nh\u01b0ng hi\u1ec7n t\u1ea1i, c\u00f3 l\u1ebd m\u1ecdi doanh nghi\u1ec7p \u0111\u1ec1u coi \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111i trong chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3n tr\u1ecb b\u1ec1n v\u1eefng. Quan \u0111i\u1ec3m c\u1ee7a \u00f4ng v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n\n\n\n

Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 xu h\u01b0\u1edbng t\u1ea5t y\u1ebfu c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i c\u00e1ch m\u1ea1ng s\u1ed1 h\u00f3a 4.0. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a m\u1ed9t c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn nh\u01b0 IOTs, AI, Big Data, Blockchain\u2026, con ng\u01b0\u1eddi \u0111\u00e3 s\u00e1ng t\u1ea1o ra nh\u1eefng m\u00f4 h\u00ecnh kinh t\u1ebf d\u1ecbch v\u1ee5 m\u1edbi gi\u00fap gi\u1ea3m thi\u1ec3u chi ph\u00ed \u0111i\u1ec1u h\u00e0nh, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh, m\u1edf r\u1ed9ng quy m\u00f4 doanh nghi\u1ec7p, ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng m\u1ed9t c\u00e1ch t\u1ef1 \u0111\u1ed9ng v\u00e0 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n

Th\u1ebf gi\u1edbi \u0111\u00e3 b\u01b0\u1edbc qua giai \u0111o\u1ea1n m\u1edbi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a \u201cn\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m phi t\u1eadp trung\u201d nh\u01b0 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, th\u00e0nh ph\u1ed1 th\u00f4ng minh, ng\u00e2n h\u00e0ng s\u1ed1, t\u00e0i s\u1ea3n s\u1ed1…, thay v\u00ec ch\u1ec9 t\u1eadp trung v\u00e0o ERP (qu\u1ea3n l\u00fd t\u00e0i nguy\u00ean doanh nghi\u1ec7p) nh\u01b0 tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n\n\n\n

V\u1eady n\u00ean, tr\u00ean con \u0111\u01b0\u1eddng ph\u00e1t tri\u1ec3n v\u1edbi tr\u1ecdng t\u00e2m l\u00e0 hi\u1ec7u qu\u1ea3 v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb kinh t\u1ebf b\u1ec1n v\u1eefng, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 mang y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft, s\u1ed1ng c\u00f2n \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u1ebfu kh\u00f4ng mu\u1ed1n \u0111\u1ee9ng ngo\u00e0i chu\u1ed7i cung \u1ee9ng gi\u00e1 tr\u1ecb s\u1ed1 to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

\u0110i\u1ec1u n\u00e0y c\u00e0ng \u0111\u00fang khi tr\u1ea3i qua \u0111\u1ea1i d\u1ecbch Covid-19, xung \u0111\u1ed9t \u0111\u1ecba ch\u00ednh tr\u1ecb tr\u00ean th\u1ebf gi\u1edbi, l\u1ea1m ph\u00e1t leo thang, chi\u1ebfn l\u01b0\u1ee3c \u201czero covid\u201d c\u1ee7a Trung Qu\u1ed1c, kh\u1ee7ng ho\u1ea3ng n\u0103ng l\u01b0\u1ee3ng\u2026, ch\u00fang ta th\u1ea5y nh\u1eefng doanh nghi\u1ec7p \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng \u0111\u1ec1u c\u00f3 s\u1ee9c ch\u1ed1ng ch\u1ecdi t\u1ed1t, v\u01b0\u1ee3t qua kh\u1ee7ng ho\u1ea3ng m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, th\u1eadm ch\u00ed c\u00f2n t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c c\u01a1 h\u1ed9i trong ngh\u1ecbch c\u1ea3nh.<\/p>\n\n\n\n

\u0110\u00e2y c\u0169ng ch\u00ednh l\u00e0 v\u1eadn h\u1ed9i c\u1ee7a Vi\u1ec7t Nam trong m\u1ee5c \u0111\u00edch gia t\u0103ng n\u0103ng l\u1ef1c c\u1ea1nh tranh to\u00e0n c\u1ea7u c\u1ee7a doanh nghi\u1ec7p v\u00e0 gi\u00fap n\u1ec1n kinh t\u1ebf tham gia s\u00e2u h\u01a1n v\u00e0o chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u, nh\u1ea5t l\u00e0 v\u1edbi qu\u1ed1c gia c\u00f3 \u0111\u1ed9 m\u1edf kinh t\u1ebf cao nh\u01b0 Vi\u1ec7t Nam.<\/p>\n\n\n\n

V\u1edbi m\u1ed9t ng\u01b0\u1eddi ch\u01b0a bi\u1ebft g\u00ec v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u00f4ng s\u1ebd n\u00f3i v\u1edbi h\u1ecd th\u1ebf n\u00e0o v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y?<\/em><\/strong><\/p>\n\n\n\n

H\u00e3y coi d\u1eef li\u1ec7u l\u00e0 v\u1eadn m\u1ec7nh v\u00e0 t\u00e0i s\u1ea3n qu\u1ed1c gia \u0111\u1ec3 b\u1ea3o v\u1ec7, v\u00ec n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t v\u00e0 s\u1ee9c m\u1ea1nh ri\u00eang. T\u1eeb \u0111\u00f3 h\u00e3y d\u1ef1 \u0111o\u00e1n, s\u00e1ng t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh kinh t\u1ebf m\u1edbi b\u1ec1n v\u1eefng c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, ph\u00e1t huy gi\u00e1 tr\u1ecb di s\u1ea3n \u0111\u1ec3 t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb x\u00e3 h\u1ed9i b\u1ec1n v\u1eefng m\u1edbi cho t\u01b0\u01a1ng lai. Trong b\u1ed1i c\u1ea3nh hi\u1ec7n t\u1ea1i, h\u00e3y t\u1eadp trung v\u00e0o l\u00e0n s\u00f3ng m\u1edbi c\u1ee7a chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111\u00f3 l\u00e0 \u201cn\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m phi t\u1eadp trung\u201d.<\/p>\n\n\n\n

\u0110\u01b0\u1ee3c bi\u1ebft, \u00f4ng v\u00e0 INGO DX c\u00f3 nhi\u1ec1u kinh nghi\u1ec7m trong t\u01b0 v\u1ea5n, h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1. V\u1eady th\u1ef1c tr\u1ea1ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n ra sao?<\/em><\/strong><\/p>\n\n\n

\"\"<\/figure>\n\n\n

C\u00e1ch \u0111\u00e2y 5 n\u0103m, khi c\u00f2n \u1edf Singaprore, t\u00f4i c\u00f3 c\u01a1 h\u1ed9i h\u1ee3p t\u00e1c v\u1edbi nhi\u1ec1u d\u1ef1 \u00e1n c\u00f4ng v\u1ec1 chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u1ee5 th\u1ec3 l\u00e0 nh\u1eefng m\u00f4 h\u00ecnh \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o li\u00ean quan t\u1edbi tr\u1ea3i nghi\u1ec7m h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, th\u00e0nh ph\u1ed1 th\u00f4ng minh, \u0111\u1ecbnh danh c\u00f4ng d\u00e2n s\u1ed1, qu\u1ea3n tr\u1ecb t\u00e0i s\u1ea3n s\u1ed1 Fintech, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed\u2026, trong khi Vi\u1ec7t Nam m\u1edbi \u1edf giai \u0111o\u1ea1n s\u01a1 khai v\u1ec1 kh\u00e1i ni\u1ec7m chuy\u1ec3n \u0111\u1ed5i s\u1ed1.<\/p>\n\n\n\n

Tuy nhi\u00ean, sau khi Covid-19 x\u1ea3y \u0111\u1ebfn v\u00e0 \u0111\u1eb7c bi\u1ec7t l\u00e0 sau nh\u1eefng \u0111\u1ed9ng th\u00e1i quy\u1ebft li\u1ec7t c\u1ee7a Ch\u00ednh ph\u1ee7 v\u00e0 h\u00e0nh \u0111\u1ed9ng h\u01b0\u1edfng \u1ee9ng c\u1ee7a doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y, ch\u00fang ta \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng b\u01b0\u1edbc ti\u1ebfn quan tr\u1ecdng, ch\u1eb3ng h\u1ea1n ch\u1ec9 s\u1ed1 \u0111\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o \u0111\u1ee9ng th\u1ee9 48\/132, theo \u0111\u00e1nh gi\u00e1 c\u1ee7a T\u1ed5 ch\u1ee9c S\u1edf h\u1eefu tr\u00ed tu\u1ec7 Th\u1ebf gi\u1edbi (WIPO) c\u00f4ng b\u1ed1 th\u00e1ng 9\/2022.<\/p>\n\n\n\n

T\u1eeb vi\u1ec7c b\u1ee1 ng\u1ee1 trong kh\u00e1i ni\u1ec7m chuy\u1ec3n \u0111\u1ed5i s\u1ed1, c\u00e1c doanh nghi\u1ec7p Vi\u1ec7t Nam hi\u1ec7n \u0111\u00e3 bi\u1ebft \u00e1p d\u1ee5ng kinh doanh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, qu\u1ea3n tr\u1ecb l\u00e0m vi\u1ec7c t\u1eeb xa, c\u1ea3i ti\u1ebfn quy tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng, ch\u0103m s\u00f3c v\u00e0 t\u00ecm ki\u1ebfm kh\u00e1ch h\u00e0ng m\u1edbi qua b\u00e1n h\u00e0ng \u0111a k\u00eanh\u2026<\/p>\n\n\n\n

D\u1eabu v\u1eady, do giai \u0111o\u1ea1n \u0111\u1ea7u ph\u00e1t tri\u1ec3n \u1ed3 \u1ea1t, d\u1eabn \u0111\u1ebfn vi\u1ec7c ph\u00e2n m\u1ea3nh c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7, gi\u1ea3i ph\u00e1p, thi\u1ebfu s\u1ef1 \u0111\u1ed3ng b\u1ed9 li\u00ean k\u1ebft d\u1eef li\u1ec7u gi\u1eefa c\u00e1c b\u00ean, th\u1eadm ch\u00ed ch\u1ea5t l\u01b0\u1ee3ng m\u00f4 h\u00ecnh gi\u1ea3i ph\u00e1p s\u1ed1 c\u00f2n ch\u01b0a ho\u00e0n thi\u1ec7n, thi\u1ebfu b\u1ea3o m\u1eadt th\u00f4ng tin, g\u00e2y l\u00e3ng ph\u00ed v\u00e0 th\u1ea5t tho\u00e1t d\u1eef li\u1ec7u, b\u00ed m\u1eadt kinh doanh c\u1ee7a doanh nghi\u1ec7p. Kh\u00f4ng \u00edt doanh nghi\u1ec7p ch\u01b0a \u0111\u1ea7u t\u01b0 \u0111\u00fang chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 tr\u1ecdng t\u00e2m ph\u00f9 h\u1ee3p v\u1edbi ho\u1ea1t \u0111\u1ed9ng kinh doanh, nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng c\u1ee7a m\u00ecnh n\u00ean hi\u1ec7u qu\u1ea3 ch\u01b0a cao.<\/p>\n\n\n\n

Doanh nghi\u1ec7p Vi\u1ec7t Nam v\u1edbi \u0111\u1eb7c th\u00f9 h\u01a1n 90% l\u00e0 v\u1eeba v\u00e0 nh\u1ecf, quy m\u00f4 v\u1ed1n m\u1ecfng, n\u0103ng l\u1ef1c qu\u1ea3n tr\u1ecb c\u00f2n h\u1ea1n ch\u1ebf. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y mu\u1ed1n chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00ec n\u00ean b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u?<\/em><\/strong><\/p>\n\n\n\n

V\u1edbi nh\u1eefng doanh nghi\u1ec7p ti\u1ec1m l\u1ef1c v\u00e0 kinh nghi\u1ec7m trong n\u1ec1n kinh t\u1ebf th\u1ecb tr\u01b0\u1eddng s\u1ed1 c\u00f2n h\u1ea1n ch\u1ebf, kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i x\u00f4ng pha, \u0111i \u0111\u1ea7u khai ph\u00e1 nh\u1eefng \u0111i\u1ec1u m\u1edbi n\u1ed5i tr\u1ed9i, m\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng chi\u1ebfn l\u01b0\u1ee3c \u201c\u0111\u1ee9ng tr\u00ean vai ng\u01b0\u1eddi kh\u1ed5ng l\u1ed3\u201d: H\u1ecdc h\u1ecfi v\u00e0 l\u00e0 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1edbi c\u00e1c doanh nghi\u1ec7p n\u01b0\u1edbc ngo\u00e0i, ho\u1eb7c nh\u1eefng t\u1eadp \u0111o\u00e0n l\u1edbn trong n\u01b0\u1edbc \u0111\u1ec3 ph\u00e1t tri\u1ec3n h\u1ec7 sinh th\u00e1i \u0111\u1ed1i t\u00e1c cung \u1ee9ng, c\u00f9ng b\u1ea3o v\u1ec7 v\u00e0 h\u1ed7 tr\u1ee3 gi\u00e1 tr\u1ecb cho nhau. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y n\u00ean t\u1eadp trung v\u00e0o s\u1ed1 h\u00f3a v\u00e0 c\u1ea3i ti\u1ebfn n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh, \u0111\u1ecbnh v\u1ecb n\u0103ng l\u1ef1c c\u1ea1nh tranh tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ecd c\u0169ng kh\u00f4ng n\u00ean \u00f4m \u0111\u1ed3m chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n b\u1ed9 ngay t\u1eeb \u0111\u1ea7u, m\u00e0 h\u00e3y b\u1eaft \u0111\u1ea7u b\u1eb1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p, linh ho\u1ea1t h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd, h\u00e0ng n\u0103m theo m\u00f4 h\u00ecnh \u201cmicro -win\/quick win\u201d. H\u00e3y \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 b\u1eb1ng vi\u1ec7c qu\u1ea3n tr\u1ecb d\u00f2ng ti\u1ec1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh hi\u1ec7u qu\u1ea3 v\u00e0 linh ho\u1ea1t c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n

Qua qu\u00e1 tr\u00ecnh h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c n\u00e0y, \u00f4ng c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n

Theo kinh nghi\u1ec7m c\u1ee7a t\u00f4i, m\u00f4 h\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 th\u00e0nh c\u00f4ng nh\u1ea5t l\u00e0 \u201cm\u00f4 h\u00ecnh kinh t\u1ebf tr\u1ea3i nghi\u1ec7m\u201d, d\u1ef1a tr\u00ean nguy\u00ean l\u00fd k\u1ebft h\u1ee3p b\u00e0i h\u1ecdc t\u1eeb th\u00e0nh c\u00f4ng v\u00e0 c\u1ea3i ti\u1ebfn t\u1eeb th\u1ea5t b\u1ea1i \u0111\u1ec3 t\u1ea1o ra gi\u00e1 tr\u1ecb kinh t\u1ebf kh\u00e1c bi\u1ec7t.<\/p>\n\n\n\n

T\u00f4i \u0111\u00e3 c\u00f3 d\u1ecbp h\u1ee3p t\u00e1c v\u1edbi \u0111\u1ed1i t\u00e1c Singapore ph\u00e1t tri\u1ec3n h\u1ec7 th\u1ed1ng d\u1eef li\u1ec7u l\u1edbn (Big Data) trong thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng (Customer Journey Management). Ng\u01b0\u1eddi ta \u0111\u00e3 \u0111\u00fac k\u1ebft, 20% kh\u00e1ch h\u00e0ng th\u00e2n thu\u1ed9c s\u1ebd mang t\u1edbi 80% t\u1ed5ng l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p, trong khi \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c 20% kh\u00e1ch h\u00e0ng m\u1edbi, c\u00f3 khi doanh nghi\u1ec7p ph\u1ea3i chi t\u1edbi 80% doanh thu trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay.<\/p>\n\n\n\n

M\u00f4 h\u00ecnh n\u00e0y d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch \u0111\u01b0\u1ee3c \u0111\u1ec3 gi\u00fap doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng v\u00e0 n\u00edu ch\u00e2n h\u1ecd c\u00e0ng l\u00e2u trong h\u1ec7 sinh th\u00e1i c\u1ee7a m\u00ecnh c\u00e0ng t\u1ed1t, t\u1eeb \u0111\u00f3 gia t\u0103ng doanh thu c\u0169ng nh\u01b0 s\u00e1ng t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, m\u00f4 h\u00ecnh kinh doanh m\u1edbi theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n

N\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng linh ho\u1ea1t trong ng\u00e2n h\u00e0ng s\u1ed1, th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed b\u00e1n l\u1ebb, xe \u00f4 t\u00f4 \u0111i\u1ec7n, ch\u1ee9ng th\u1ef1c \u0111\u1ecbnh danh c\u00f4ng d\u00e2n s\u1ed1, th\u00e0nh ph\u1ed1 th\u00f4ng minh\u2026<\/p>\n\n\n\n

\u1ede Vi\u1ec7t Nam, t\u00f4i \u0111\u00e3 tham gia tri\u1ec3n khai m\u00f4 h\u00ecnh qu\u1ea3n tr\u1ecb b\u00e1n l\u1ebb t\u1eeb xa c\u1ee7a Apple Vi\u1ec7t Nam trong h\u1ec7 sinh th\u00e1i c\u1ee7a T\u1eadp \u0111o\u00e0n IPPGroup (m\u00f4 h\u00ecnh eDigi HCM). M\u00f4 h\u00ecnh n\u00e0y gi\u00fap Apple \u0111\u1ea3m b\u1ea3o \u0111\u01b0\u1ee3c vi\u1ec7c ch\u0103m s\u00f3c v\u00e0 duy tr\u00ec tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng lu\u00f4n \u1edf m\u1ee9c cao c\u1ea5p nh\u1ea5t t\u1ea1i TP.HCM v\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb Singapore v\u00e0 t\u1eeb tr\u1ee5 s\u1edf ch\u00ednh c\u1ee7a Apple, nh\u1edd \u0111\u00f3 t\u1ed1i \u01b0u doanh thu trong h\u1ec7 sinh th\u00e1i kinh doanh c\u1ee7a IPPGroup.<\/p>\n\n\n\n

Ng\u00e0y 22\/4\/2022, Th\u1ee7 t\u01b0\u1edbng Ch\u00ednh ph\u1ee7 k\u00fd ban h\u00e0nh Ch\u01b0\u01a1ng tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 Qu\u1ed1c gia nh\u1eb1m m\u1ee5c ti\u00eau k\u00e9p v\u1eeba ph\u00e1t tri\u1ec3n Ch\u00ednh ph\u1ee7 s\u1ed1, kinh t\u1ebf s\u1ed1, x\u00e3 h\u1ed9i s\u1ed1, v\u1eeba h\u00ecnh th\u00e0nh c\u00e1c doanh nghi\u1ec7p c\u00f4ng ngh\u1ec7 s\u1ed1 Vi\u1ec7t Nam c\u00f3 n\u0103ng l\u1ef1c ti\u1ebfn t\u1edbi to\u00e0n c\u1ea7u. Theo \u00f4ng, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3n \u1ee9ng ra sao \u0111\u1ec3 c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ea1t \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh t\u1ef1u?<\/p>\n\n\n\n

Th\u1eddi gian qua, qu\u00e1 tr\u00ecnh chuy\u1ec3n \u0111\u1ed5i s\u1ed1 to\u00e0n di\u1ec7n ch\u01b0a \u0111\u1ea1t k\u1ef3 v\u1ecdng do ph\u1ea7n th\u1ef1c thi c\u00f2n l\u00fang t\u00fang, thi\u1ebfu quy\u1ebft t\u00e2m, \u0111\u00f4i khi do s\u1ef1 ch\u1ed3ng ch\u00e9o trong quy \u0111\u1ecbnh, ho\u1ea1t \u0111\u1ed9ng \u0111i\u1ec1u h\u00e0nh gi\u1eefa c\u00e1c b\u00ean. V\u1eady n\u00ean, c\u1ea7n s\u1ef1 \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u00e0 ki\u1ec7n to\u00e0n to\u00e0n di\u1ec7n h\u01a1n, t\u1eadp trung v\u00e0o nh\u1eefng \u0111i\u1ec3m kh\u00fac m\u1eafc c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n

B\u1eb1ng vi\u1ec7c ban h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh n\u00e0y, Ch\u00ednh ph\u1ee7 \u0111\u00e3 ch\u1ee7 \u0111\u1ed9ng cung c\u1ea5p h\u00e0nh lang ph\u00e1p l\u00fd \u0111\u1ea7y \u0111\u1ee7. Tuy nhi\u00ean, \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i s\u1ed1 kh\u00f4ng d\u1eebng l\u1ea1i \u1edf s\u1ef1 h\u00f4 h\u00e0o phong tr\u00e0o th\u00ec c\u1ea7n ki\u1ec7n to\u00e0n \u0111\u1ed3ng b\u1ed9 c\u01a1 s\u1edf ph\u00e1p l\u00fd, ngu\u1ed3n nh\u00e2n l\u1ef1c, c\u00e1c c\u00f4ng c\u1ee5, m\u00f4 h\u00ecnh\u2026 Doanh nghi\u1ec7p c\u1ea7n kh\u00f4ng ng\u1eebng h\u1ecdc h\u1ecfi, \u0111\u00fac k\u1ebft n\u1ec1n t\u1ea3ng qu\u1ea3n tr\u1ecb chuy\u1ec3n \u0111\u1ed5i s\u1ed1 ph\u00f9 h\u1ee3p t\u1eebng th\u1eddi \u0111i\u1ec3m, v\u00f9ng mi\u1ec1n, \u0111\u1eb7c th\u00f9 kinh t\u1ebf. Chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ea7n s\u1ef1 \u0111\u1ed3ng l\u00f2ng c\u1ee7a t\u1eebng con ng\u01b0\u1eddi trong doanh nghi\u1ec7p \u0111\u1ec3 ki\u00ean tr\u00ec con \u0111\u01b0\u1eddng d\u00e0i v\u00e0 nhi\u1ec1u ch\u00f4ng gai n\u00e0y.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh v\u00e0 qu\u1ea3n tr\u1ecb t\u1ed1t r\u1ee7i ro, ng\u00e0y c\u00e0ng nhi\u1ec1u doanh nghi\u1ec7p Vi\u1ec7t Nam coi chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 con \u0111\u01b0\u1eddng nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i \u0111i. B\u00e1o \u0110\u1ea7u t\u01b0 Ch\u1ee9ng kho\u00e1n c\u00f3 cu\u1ed9c tr\u00f2 chuy\u1ec7n \u0111\u1ea7u n\u0103m v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi \u00f4ng Danny Ng\u00f4 – CEO INGO DX, th\u00e0nh … <\/p>\n

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